Entrepreneur and Founder of Brummell, a Direct to Consumer men's brand currently focused on providing premium top drawer basics, undershirts, boxer briefs, and socks both on a subscription or single purchase option. While working as a banking analyst, I wore a suit every day, and one day I was trying to find a company that would send me plain dress socks, quarterly, at a fair price; no company existed, so I thought I should start my own. Within the following ten weeks, I designed a new dress sock, found a supplier overseas, built a Shopify site, partnered with a Third-Party Logistics firm – ShipBob, picked a brand name, Brummell, named after Beau Brummell, and partnered with the @GSElevator Twitter account to promote the brand launch in an upcoming Business Insider article. The brand's goal is to target men in their 20's transitioning from post-graduate life into professional life and retain loyalty through a mix of premium products and content.
In December 2017, I launched Brummell as a direct-to-consumer men's brand offering premium dress socks on a single purchase or quarterly subscription basis. While utilizing social media exposure, we attracted customers from all 50 states and over 30 countries. As our customer list kept growing, we organically grew to offer new products to cross-sell our customer base – boxer briefs and undershirts and a $150 limited-edition tie comprised of silk from Como, Italy. As an eCommerce brand, I continued growing Brummell while still working full-time in banking, but then in late 2019, I left my full-time job to run Brummell and raise capital to assist with fueling growth.